Officiated by Guest-of-Honour Jean Todt, President of the Fédération Internationale de l'Automobile (FIA)

Singapore, 25 April 2014 – The Automobile Association of Singapore (AA) officially opened its premises at 535 Kallang Bahru, GB Point. The event was graced by Guest-of-Honour, Mr Jean Todt, President of the Fédération Internationale de l'Automobile (FIA) who officiated the grand opening alongside Mr Bernard Tay, President of AA Singapore.

The event saw about 300 guests in attendance, consisting of both corporate partners and AA members. Some of the guests included Mr Colin Syn, Deputy Chairman of Singapore GP; Mr Tan Teng Lip, President of the Singapore Motor Sports Association; Mr Gerard Ee, former President of AA Singapore; YM Tunku Datuk Mudzaffar Tunku Mustapha, Chairman of the AA Malaysia; and Mr Tony Stuart, Group CEO of Australia’s National Roads and Motorists’ Association (NRMA).

The relocation from River Valley, an iconic address of the Association which has grown synonymous with their brand name and heritage, to these interim premises at Kallang Bahru, was necessary as the old premises were no longer able to cater to the growing and changing needs of members due to ageing assets and building features. It was eventually decided that the Association would relocate.

Mr Bernard Tay, President of AA Singapore, shared that, “We saw the potential in this building at Kallang Bahru, being near to complementary amenities such as food and retail options, and car parking facilities, as well as a very friendly neighbourhood. This location also gives us chance to be even closer to members.” He also added, “More importantly, the new space gave us opportunity to review our operational flow and customer touch More Than a Motoring Partner Page 2 of 7 points, to better utilize space, further develop our suite of services and product offerings, and stay relevant to better serve members.”

AA at GB Point, Kallang Bahru, which started operations in November 2013, is planned as an interim location as the Association continues to search for a permanent location. The premises at GB Point continues to undergo improvements and enhancements, to serve as a blueprint for the operational and corporate design of the future permanent location.

The Association also plans to use AA at GB Point as a test bed for new service and product offerings, including proactive on - ground engagement of walk - in members by service personnel as a deviation from service staff seated behind counters, paperless automated application processes, and collaborations with like - minded partners who can showcase their services at the premises, just to name a few.

For official photos of the event, please refer to the Annexe.

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About the Automobile Association of Singapore AA

As a representative of the Singapore motoring arena since 1907, the Automobile Association of Singapore (AA) is committed to serving the needs of its over 83,000 members and the local motoring comm unity. The Association is a voice of motorists, acting as a bridge between the motoring public and the relevant authorities. AA members can enjoy emergency roadside assistance as well as benefits and privileges at a myriad of motoring and lifestyle outlets both locally and worldwide. AA’s vision is to be the partner in motoring and to excel as the leader in quality vehicle recovery and motoring services in Singapore.

For more information, please visit www.aas.com.sg

Lydia Lim (Ms)
Corporate Communications Manager
T: +65 6333 8811 ext 153
M: +65 9686 1479
Email: Lydia.lim@aas.com.sg

Jolene Foo (Ms)
Corporate Communications Executive
T: +65 6333 8811 ext 151
M: +65 9145 7984
Email: Jolyn.foo@aas.com.sg

 


Annexe

The official  opening of AA Singapore at GB Point, Kallang Bahru was graced by  Guest - of - Honour, Mr Jean Todt, President of the Fédération Internationale de  l'Automobile (FIA)(Photo credit – AA Singapore)

The official opening of AA Singapore at GB Point,
Kallang Bahru was graced by Guest - of - Honour, Mr Jean Todt,
President of the Fédération Internationale de l'Automobile (FIA)

[L - R: Mr Chia Ho Choon (General Committee Member, AA Singapore),
Mr Lee Wai Mun (CEO, AA Singapore), Mr Bernard Tay (President, AA Singapore),
Mr Jean Todt (President of FIA), Mr Gerard Ee, Mr Low Beng Tin (Deputy President, AA Singapore),
Professor Tay Boon Keng (General Committee Member, AA Singapore)]

 

Guest - of - Honour, Mr Jean Todt, President of the Fédération Internationale de  l'Automobile (FIA) at the Official Opening of AA Singapore at GB Point(Photo credit – AA Singapore)

Guest-of-Honour, Mr Jean Todt, President of the Fédération Internationale
de l'Automobile (FIA) at the Official Opening of AA Singapore at GB Point

 

Mr Bernard Tay, President AA Singapore and Guest - of - Honour, Mr Jean Todt,  President of the Fédération Internationale de l'Automobile (FIA) at the official  opening of AA Singapore at GB Point, Kallang Bahru(Photo credit – AA Singapore)

Mr Bernard Tay, President AA Singapore and Guest-of-Honour,
Mr Jean Todt, President of the Fédération Internationale de l'Automobile (FIA)
at the official opening of AA Singapore at GB Point, Kallang Bahru

 

Mr Bernard Tay, Pr esident AA Singapore, at the official opening of AA Singapore at  GB Point, Kallang Bahru which was graced by Guest - of - Honour, Mr Jean Todt,  President of the Fédération Internationale de l'Automobile (FIA)(Photo credit – AA Singapore)

Mr Bernard Tay, President AA Singapore, at the official opening of AA Singapore
at GB Point, Kallang Bahru which was graced by Guest-of-Honour,
Mr Jean Todt, President of the Fédération Internationale de l'Automobile (FIA)

 

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